Frequently Asked Questions
- On A Budget
- I am on a tight budget? Which products are most affordable?
How can I get the best value from my Display Equipment?
Design
Exhibiting
Q: I am on a tight budget? Which products are most affordable?
A: There are several options available to those on a tight budget. For example, getting some graphics applied to your vehicle is a sure fire way to get your name and logo out there, and can cost from 200 upwards.
Banners are usually cheaper than signs and allow you to cover small or very large spaces and use photo quality images with a small spend.
On the display side of things, Banner Units offer great value with starting prices of about 400. They are so portable you can throw them over your shoulder and hop on the bus, yet they allow you to create a presence for your brand virtually anywhere. A few banner stands can also be set up side by side create a back drop effect. Double-sided Banner Stands allow you to get a second print (for a different project, event or department), without buying another unit.
For larger displays, those on a tight budget should considering hiring some stands you can either hire a stand with Velcro-Friendly panels to which you can attach prints or you can buy your own graphic panels to use with the hired stand. All sizes are available and can be tailored to look really individual.
Q: How can I get the best value from my Display Equipment?
A: Well first of all, buying items which are modular, re-congfigurable and re-usable means you will get the best longterm value for money. For example, in their first year some companies buy a 2.8m wide pop up stand for use in a 3m exhibition space. The following year they will buy a second one and link the 2 together to make a much larger stand. Alternatively they can link in an extra stand which adapts the Pop Up to display flatscreens, and changes the look of the stand. Additional equipment can allow the stands to become a stage backdrop, or to display product. This way the equipment purchased never becomes obselete or boring.
Another way to maximize value is to utilize the 2nd side of your stand, or buy multiple sets of graphics for the one stand. This way the same stand can be used for multiple products or events, or the cost of the hardware can be shared between 2 or more departments or faculties.
When not using them for exhibitions or conferences, it makes sense to use your exhibition stands and backdrops as portable branding within your premises, for instance in a lobby, reception area or showroom.
Also consider portable products that can perform many functions if you travel to trade fairs or outdoor events, why not buy portable flagpoles which can live outside your premises but can be packed up and brought along as branding at events.
Q: What should I take into account as regards design?
A: For Display Stands , it is important to place any logos and important images in the top two thirds of the visible area, as the lower area is often obscured or ignored. A lot of text can make the design appear cluttered the idea is to attract attention, not convey reams of product information this can be done in your brochures and literature.
The outer edges of the end panels are not visible from all angles, so no important info should be placed here a web address placed horizontally can look good, once it is aligned to the front of the stand.
For Signage, one should bear in mind the colour of the base material in relation to the logo for example a grey logo on a stainless steel sign is not always visible, likewise white text on a glasslook sign. Shapes can also be used to great affect for signage you dont have to have a rectangular sign! Also consider Raised Lettering for a very individual look, or backlit or rotating signs for an extra eye-catching factor.
For Flags, a simple design is most successful. It is the nature of flags that small text is not always legible, but a flag flying high with a huge logo or your corporate colours can look very attractive and distinctive.
For Vehicle Graphics, bear in mind that vehicles (especially commercials) have many grooves and bumps which can distort a graphic when applied. Keep the design simple or go to a designer experienced in designing for vehicles.
Nomadic Display have a guide to design for exhibiting, All Eyes on You - Graphics That Work, which can be downloaded by clicking here.
Don't forget to visit our Design Page for further information, or email us to get detailed technical specifications.
Q: Help - I'm new to exhibiting!
A: First you must decide which exhibitions to attend check what track record the show or the organizers have, how will the show be marketed, are your competitors attending basically will this show be a good investment for you?
Next you must choose your exhibition space. 3m x 2m is a fairly standard size, but much large stands are available. It is important to pick a stand that suits your needs if you pick a large space you must be prepared to fill it with a graphic or product display so that it does not look bare and uninviting. Likewise it may seem economical to choose a small space but if you have a lot of products or lots of staff you can appear to be crushed in.
A corner space is the most desirable as it allows you to be visible from many angles, however these spaces are in high demand and consequently cost more and sell out quickly. Many people wait until the last minute to see if they can get a space for a reduced price however make sure that your stand does not have pillars or bars running through it, that it is not wedged away in a cubby hole, and that their arent any crazy height restrictions.
Next think about how you will present yourself it is so important to give a professional impression, not just to your consumers but also to your competitors who might be at the same exhibition. This does not have to cost the earth consider different types or banner and pop up stands which are reusable, and also consider hiring hardware to keep costs down. The important thing at exhibitions is to grab attention and attract customers to your area so you can engage with them. Aim to have graphics or a stand with a real wow factor different to your competitors and which says something about you as a business. Portable flags, Plasma Screens, Balloons, Entertainers, Lighting, Giveaways there are endless ways to stand out from the crowd at exhibitions.
During the planning stage you should decide on your aim for the exhibition do you want to sell stock on the day or generate leads, establish your new company in the market or conduct research with the consumers and train your staff accordingly. It is of great value to bring a lead form with which you can keep record of the prospects or customers you met. You can also use this info to follow up and to assess the success of the exhibition and make any changes for the next one, if needs be.
Good Luck!
Q: Im looking for something different!
A: Why not consider an aluminium display, a display incorporating a large flatscreen, a stretch fabric display, a full vehicle wrap or a stand incorporating a lightbox!
